Job Description

Position Description: 

Freedman Harness & Saddlery is looking for a dynamic marketer with a self-starter mindset, that can plan, oversee and deploy marketing strategy for an equestrian retail company and legacy brand.

The Marketing & Communications Manager will be responsible for the creation, oversight, and deployment of the annual marketing and communications plan for the company, including, but not limited to the following areas: digital/web/social strategy, event marketing and promotion, oversight of graphic design and deployment of print and video advertising and planning, email and DTC marketing, sponsorship coordination and fulfillment, oversight of in-house marketing/retail loyalty programs, direct mail and major print projects, and more.

The position will work directly with ownership/management to determine a monthly/annual marketing strategy that meets company goals and expectations through a cross-section of marketing strategies. The Marketing & Communications Manager will oversee branding, creative and all marketing and communications initiatives utilized by the company.

The ideal candidate for this role will have working knowledge of a cross-section of DTC marketing strategies, as well as the ability to measure success through analytics and reports. They will be an effective communicator, with leadership qualities and a high standard of excellence for the work produced. They will be a creative thinker but able to take a generational company’s brand and elevate it within the industry, without losing the equity of the brand. Equestrian industry and retail knowledge is a must. Must have at least 10+ years’ experience in marketing and 10+ years in the equestrian market.

Skills Needed:

· Adeptness at social media platforms and familiarity with Meta advertising and deployment

· Knowledge of email marketing platforms and strategies: Klaviyo, Omnisend, MailChimp, etc.

· A working knowledge of website backend and SEO marketing

· MLA standard, strong and effective writing skills

· Ability to plan, write and present marketing strategies and budgets to upper level management; along with project reports and analysis

· Working knowledge of all Microsoft and Google products

· Working knowledge of content management and project management systems (i.e. Dropbox, Trello, Slack, etc.)

· Working knowledge of AdWords and Google advertising

· Visually creative: ability to work with outside designers, videographers and vendors to uphold brand standards and create imaginative advertising and promotions

· Natural leader with the ability to oversee projects and related staff, but also able to effectively communicate with outside constituencies, agencies, as well as company leadership

· Ability to learn quickly and produce high quality work

· Project Manager Skills – this position may require you to have deep oversight of long-term marketing and print projects

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